Obviously finding a way to quickly and systematically get high-quality life insurance leads is what it is all about when it comes to life insurance sales. Before the Internet, agents employed all sorts of creative and interesting methods to acquire or create insurance sales leads. Direct mail campaigns, educational seminars, or mini events in places where potential prospects might congregate (i.e. a mall) were a few methods commonly employed. Agents still rely on real-world face-to-face meetings for creating rapport and trust as well as a list of callbacks. The Internet however, just (more…)
November 11, 2009
November 1, 2009
Life Insurance Leads-A Guide
Whether you are an established life insurance agent looking to expand your business, or a new agent trying to create some momentum, you have to be aware of the potential that the web has in helping you acquire life insurance leads that you can convert. The process of essentially outsourcing this vital part of your business can get very expensive quickly in terms of both time and money if you aren’t careful. On the other hand, finding your own leads can take you away from what you do best: actually selling to qualified life insurance leads. In this (more…)
October 19, 2009
Exclusive Life Insurance Leads
Before the internet, agents were condemned to do real life seminars and other cost-heavy procedures in order to obtain their exclusive life insurance leads. Now, with the emergence of the World Wide Web, a whole new way of doing business has emerged. This has at times been called “attraction marketing” as well as other things and I will outline the basic gist of it in this article. (more…)