Before the internet, agents were condemned to do real life seminars and other cost-heavy procedures in order to obtain their exclusive life insurance leads. Now, with the emergence of the World Wide Web, a whole new way of doing business has emerged. This has at times been called “attraction marketing” as well as other things and I will outline the basic gist of it in this article.
First of all, realize the importance of the web in giving you the upper hand in gaining a foothold into insurance markets that were previously too fractured and distant to be gathered up by any one individual, or even company for that matter. One is able to throw a “fishnet” out over much of the prospects and only “catch” the exact insurance leads which they were looking for in the first place. This is because of the power of search, keywords, and the like. By focusing on providing select information for your prospective life insurance leads you will only attract those who are already pre-qualified! Thus, they are far more likely to actually give up the necessary information such as address, name, phone number, e-mail, etc. to you because you have already proven to them that you know what you are talking about and you are talking about what they already want to hear about. That is why in the digital age, there can exist so many smaller players in the field, and why the bigger players have to adapt to finding a way to get the exclusive life insurance leads or they may just be left with none at all.
This issue of proving you are trustworthy and valuable to the lead is not a light one. Lots of people make the mistake when they first get into this business of thinking that all they have to is just get someone to their web page and then their conversion rate is bound to be more or less the same over time. In fact, in order to nab that exclusive life insurance lead you are going to need to do more than just get someone to your site. You are going to have to impress them and allow them to put down their defenses once they are there. Once this is kept in mind then the next steps become a whole lot clearer.
So that is just about it for the basics that I have seen to be the most important when trying to fish out a quality list of exclusive insurance leads. If one is very clear on exactly what type of customer they are looking for, then it becomes easier to develop a winning “pitch”, even if one in the end decides to buy online insurance leads. By this method, a very valuable list of exclusive life insurance leads can and will be built up over a relatively short amount of time.